Health management programs for the Consumer Driven Option plan

The Consumer Driven Option plan includes access to health management programs that help members protect their well-being and live healthier lives—all with no out-of-pocket costs in most cases.


Rally is a digital health experience that offers personalized recommendations to help you move more, eat better, and feel great. Earn Rally Coins for participating in customized Missions.

Maternity support program

Under family enrollment, this program provides complete maternity care, including prenatal, delivery, postnatal, and an initial exam of your newborn. Benefits include:

  • Assessment by a maternity nurse to identify any pregnancy risk factors or need for enhanced care
  • Individualized support and 24-hour toll-free access to experienced nurses
  • Customized education materials and a free welcome kit


Maven provides free virtual support for pregnancy, postpartum, and returning to work after parental leave. Use it for 24/7 guidance from doctors, specialists, and coaches, along with access to trustworthy content tailored to your experience.

Tobacco cessation

The program includes counseling by phone, group therapy sessions, or educational sessions with a doctor, along with FDA-approved drugs to treat tobacco dependence for those age 18 or older. Members can order prescription drugs through Optum Rx by mail or over-the-counter drugs through UnitedHealthcare.